Cases Posted on January 31, 2011 by Angeline Close Scheinbaum Starbucks Harley-Davidson Panera Bread Co. Coach, Inc. Cowgirl Chocolates Dove: Campaign for Real Beauty Abercrombie & Fitch Co. Walmart eBay Ruth’s Chris
Case Rubrics Posted on January 31, 2011 by Angeline Close Scheinbaum Presentation Rubric Case Decision Essay Rubric
Lectures Posted on January 31, 2011 by Angeline Close Scheinbaum Strategic Planning & The Marketing Process Marketing Research Consumer Behavior Business Buyer Behavior Market Segmentation Product & Brand Strategy New Product Planning & Development Event Marketing Integrated Marketing Communications Part 1 Integrated Marketing Communications Part 2 Personal Selling, Relationship Marketing, & Sales Mgmt Distribution Strategy Pricing Strategy Service Marketing Global Marketing
eMarketing Resources Posted on January 27, 2011 by Angeline Close Scheinbaum Blogs CPM Calculator eMarketing Association eMarketing Blunders Interactive Advertising Bureau Interactive Advertising Measurement Netvertising New Brands
Real World Applications Posted on January 27, 2011 by Angeline Close Scheinbaum Celebrity Marketing Starbucks Hallmark Sonic Bloomingdales Gatorade Lands End eBay Peoplemeter
