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Angeline Close Scheinbaum, Ph.D.

Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University

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Cases

Posted on January 31, 2011 by Angeline Close Scheinbaum

Starbucks

Harley-Davidson

Panera Bread Co.

Coach, Inc.

Cowgirl Chocolates

Dove: Campaign for Real Beauty

Abercrombie & Fitch Co.

Walmart

eBay

Ruth’s Chris

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