* Please refer to our virtual course packet for the Harvard Business School Case studies*
Angeline Close Scheinbaum, PhD
Dan Duncan Professor of Sports Marketing
Associate Professor of Marketing
Wilbur O. and Ann Powers College of Business
Clemson University, Department of Marketing
330 H (New Business School Building)
firstname.lastname@example.org (students please email through Canvas)
Here is a sample of top ad agencies (worldwide) based on revenue from recent years. For research on ad agency’s use of websites sites, you may refer to our studies:
Finney, R. Z., Richard D. Parker, and Angeline G. Close (2004),”The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages,” (Extended Abstract) Journal of Contemporary Business Issues.
R. Zachary Finney and Angeline G. Close (2006), “The Virtual Agency,” E-Commerce, E-Government and Mobile Commerce, Idea Group Reference, Mehdi Khosrow-Pour, ed. (ISBN# 1-59140-799-0), p. 1158-1162.
R. Zachary Finney and Angeline G. Close (2008), “The Virtual Agency as a New Force in the Promotions Industry,” Electronic Commerce: Concepts, Methodologies, Tools and Applications, S. Ann Becker, ed. (ISBN# 978-1-59904-943-4), p. 2240-2246. *Reprint of Finney and Close (2006)
Ad Agency Sites
Who is the most creative? ::Who specializes in what area? ::Which would you most like to work for?