Here is a sample of top ad agencies (worldwide) based on revenue from recent years. For research on ad agency’s use of websites sites, you may refer to our studies:
Finney, R. Z., Richard D. Parker, and Angeline G. Close (2004),”The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages,” (Extended Abstract) Journal of Contemporary Business Issues.
R. Zachary Finney and Angeline G. Close (2006), “The Virtual Agency,” E-Commerce, E-Government and Mobile Commerce, Idea Group Reference, Mehdi Khosrow-Pour, ed. (ISBN# 1-59140-799-0), p. 1158-1162.
R. Zachary Finney and Angeline G. Close (2008), “The Virtual Agency as a New Force in the Promotions Industry,” Electronic Commerce: Concepts, Methodologies, Tools and Applications, S. Ann Becker, ed. (ISBN# 978-1-59904-943-4), p. 2240-2246. *Reprint of Finney and Close (2006)
Ad Agency Sites
Who is the most creative? ::Who specializes in what area? ::Which would you most like to work for?
J Walter Thompson
Young & Rubicam
Olgivy and Mather
Saatchi & Saatchi
Wieden & Kennedy
Interpublic Group of Companies
Grey Global Group
Carlson Marketing Group
Protocol Marketing Group
George P. Johnson Co.
Students- please log onto our CANVAS class website for the date you are assigned to share the ICM current event that relates to our learning objective for the day.
Remember- you need to post a copy of your powerpoint slides to canvas BEFORE class starts on the day of your assignment- and bring a hard copy of the slides in notes view (3 slides per page).
See detailed information regarding this assignment in your syllabus–under assignments.
Students- please login to our CANVAS class website and click “groups” to see who your agency team is comprised of. We will make you nametags with your name and your agency name that you are expected to bring to class and display each class period. If you do not do so, you may not receive credit for any participation you do that day as we are logging your participation.