Understanding Events, Sponsorships & (Online) Consumer Behavior

Welcome to your site devoted to Event Marketing & Consumer Research. This site will help students, scholars, and business practitioners interested in marketing and advertising from a consumer-based approach.

For students, your course material is available in the Teaching tab (please select the class you are in).

For scholars, the Research tab shares overviews of my research (select event marketing, electronic marketing, or education marketing). There, you can download the publication and any related presentation. I also put these on SSRN.

Last, for managers and the media, I provide recommendations in every research project for you to help implement consumer-based marketing/advertising strategies.

For consumers,

Angeline

Dr. Angeline Close, The University of Texas at Austin

(702) 526-3444    |   angeline at mail.utexas.edu