6. Attitudes- Low Effort

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch6_Att_LowEffort

7. Problem Recognition & Information Seeking

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch7_ProblemRecognition_Search

8. Judgment & Decision Making- High Effort

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch8_JDM_HighEffort

9. Judgment & Decision Making-Low Effort

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch9_JDM_LowEffort

Note- students- to continue and see Chapters 10 and beyond, click “older posts” on the link below.

10. Post-Decision Processes

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch10_PostDecisionProcesses

11. Social Influences on CB

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch11_SocialInfluences

12. Consumer Diversity

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch12_ConsumerDiversity

13. Household and Social Class Influence

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch13_HouseholdSocialClass

14. Psychographics

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch14_PsychographicsVALS

15. Innovations

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch15_InnovationsAdoptResDiff