Assistant Professor | The University of Texas at Austin
I research, teach, and serve in the marketing community. A main interest is in event marketing–namely how consumers’ experiences at sponsored events influence attitudes and consumer behavior. My research explains: engaging consumers with events, uncovering drivers of effective event sponsorships, how entertainment impacts affect towards events/purchase intention towards sponsors, the role of sponsor-event congruity, and why consumers may resist events. A scholarly book edited with Lynn Kahle, Ph.D., Consumer Behavior Knowledge for Effective Sports and Event Marketing (Routledge; 2011) synthesizes thinking in the area of sports and events.
Synergistically, I research consumers’ experiences with electronic marketplaces–online experiences, and how they interplay with onground events. I am working on a editing book in this area, Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail. My research ties theory with implications for consumers, society, or consumer-focused business practice. I have contributed over a dozen peer-reviewed research publications and book chapters. These appear in the Journal of the Academy of Marketing Science, Advances in Consumer Research, Journal of Advertising Research, and Journal of Business Research, among others. This research has been featured on CBS, and in The New York Times, The Los Angeles Times, New Scientist, The St. Petersburg Times, and The Las Vegas Review-Journal.
I have taught over 1,700 students, with positive feedback from students in MBA Market Opportunity Analysis, Marketing Management, Advertising, IMC, International Marketing, Strategy, and Sales/Promotions courses. I spark interest in the field by involving students with my latest research, co-collaborating on new ideas, and hosting esteemed marketing executives. I engage my students’ thinking in marketing theories and applications, especially in the local entertainment and technology economies.
For community service, I serve the local and national marketing and academic communities. Nationally, I serve as President of the American Marketing Association‘s Consumer Behavior division (CBSIG.org). Involved with doctoral education, I serve on the Board of Directors to current doctoral students AMA’s doctoral student group, where I served as VP of Research during my doctoral studies. I serve various leadership roles for the Association for Consumer Research, Society for Marketing Advances, and Academy of Marketing Science.
I bring experience as a marketing research consultant, and have contributed research projects for: Hallmark, Coca-Cola, Dodge, Ford, Cingular, New Media Institute, Harvey’s Grocery, United Community Bank, AT&T, Fashion Show Mall, Suzuki, Tour de GA, Road Atlanta, Red Rock Country Club, Lexus, and Shell.
Prior to joining Texas Advertising, I served the University of Nevada, Las Vegas’s business faculty for five years. Prior to that, I studied advertising and marketing at the University of Georgia’s Grady College of Journalism & Mass Communication (ABJ 1997; MMC 2000) and the Terry College of Business (Ph.D. 2006). Also while studying UGA, I studied abroad in Madrid, Spain, and Avignon, France.
Beyond my passion for writing, I enjoy spending time with my husband and baby, tennis, and travelling.
- Angeline G. Close, Julie Guidry Moulard, & Kent Monroe “Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing” Journal of Academy of Marketing Science, forthcoming.
- Lynn R. Kahle, Angeline G. Close “Consumer Behavior Knowledge for Effective Sports and Event Marketing” New York, NY: Routledge, Taylor and Francis Group, 2011, 1-310. (ISBN: 978-0-415-87358).
- Russell Lacey, Angeline G. Close, R.Z. Finney “The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness” Journal of Business Research (forthcoming)
- Monika Kukar-Kinney and Angeline G. Close “The Determinants of Consumers’ Shopping Cart Abandonment” Journal of the Academy of Marketing Science, Vol. 38, No. 2, 2010, 240-250.
- Angeline G. Close and Monika Kukar-Kinney “Beyond Buying: Motivations Behind Consumers Online Shopping Cart Use” Journal of Business Research, Vol. 63, No. 10, 2010, 986-992.
- Angeline G. Close, Anjala Krishen, and Michael S. LaTour “This Event is Me: How Consumer Event Congruity Leverages Sponsorship” Journal of Advertising Research, 49 (3), 271-284.
- Angeline G. Close and George M. Zinkhan “Market Resistance and Valentine’s Day Events” Journal of Business Research, Vol. 62, No. 2, 2009, 200-207.
- Russell Lacey, Julie Sneath, R. Zachary Finney, and Angeline G. Close “The Impact of Repeat Attendance on Event Sponsorship Effects” Journal of Marketing Communications, Vol. 13, No. 4, 2007, 243-255
- Angeline G. Close and George M. Zinkhan “Consumer Experiences and Market Resistance: An Extension of Resistance Theories” Advances in Consumer Research, Vol. 34, 2007, 256-262
- Angeline G. Close, R. Zachary Finney, Russell Lacey, and Julie Sneath “Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand” Journal of Advertising Research, Vol. 46, No. 4, 2006, 420-433
- Angeline G. Close and George M. Zinkhan “A Holiday Loved and Loathed: A Consumer Perspective of Valentine’s Day” Advances in Consumer Research, Vol. 33, 2006
- Julie Z. Sneath, R. Zachary Finney, Russell Lacey, and Angeline G. Close “Balancing Act: Proprietary and Non-Proprietary Event Marketing” Marketing Health Services, Vol. 26, No. 1, 2006, 27-32
- Julie Z. Sneath, R. Zachary Finney, and Angeline G. Close “An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes” Journal of Advertising Research, Vol. 45, No. 4, 2005, 373-381
- Angeline G. Close, Ashutosh Dixit, and Naresh Malhotra “Chalkboards to Cybercources: The Internet in Marketing Education” Marketing Education Review, Vol. 15, No. 2, 2005, 81-94
- George M. Zinkhan, Penelope Prenshaw, and Angeline G. Close “Sex-Typing of Leisure Activities: A Test of Two Theories” Advances in Consumer Research, Vol. 31, 2004, 412-419
- Angeline G. Close and George M. Zinkhan “The e-Mergence of e-Dating” Advances in Consumer Research, Vol. 31, 2004, 153-157