Category Archives: Teaching
Supplementary Lectures
Readings
Syllabus
Advertising Resources
E-Advertising Issues
Cases/Applications of Interest
Lectures
Advertising Management …Through the Lens of Branding
Chapter 1 The World of Advertising and Integrated Brand Promotion
Chapter 3 The History of Advertising & Brand Promotion
Chapter 4 Social, Ethical, and Regulatory Aspects of Advertising and Promotion
Chapter 5 Advertising, Integrated Brand Promotion, & Consumer Behavior
Chapter 6 Market Segmentation, Positioning, and the Value Proposition
Chapter 7 Advertising and Promotion Research
Chapter 8 Planning Advertising & Integrated Brand
Chapter 9 Managing Creativity in Advertising and Integrated Brand Promotion
Chapter 10 Creative Message Strategy
Chapter 11 Executing the Creative
Chapter 12 Media Planning Essentials
Chapter 13 Art Direction and Production
Chapter 14 Media Planning_Advertising and IBP in Digital_Interactive Media
Chapter 15 Sales Promotion, Point-of-Purchase Advertising, and Support Media
Chapter 16 Event Sponsorship, Product Placements, and Branded Entertainment (Advertainment)
Chapter 17 Integrating Direct Marketing and Personal Selling
Chapter 18 Public Relations, Influencer Marketing, and Corporate Advertising
Sales Pitches
Reading Outlines
Module 1 Overview of Personal Selling
Module 2 Building Trust and Sales Ethics
Module 5 Prospecting and Pre-Approach
Module 6 Planning the Presentation and Approaching the Customer
Module 7 Sales Presentation Delivery
Module 8 Addressing Concerns and Earning Commitment