Angeline Close Scheinbaum, Ph.D.

Scholar of consumer behavior/consumer psychology & integrated brand promotion Transforming lives for the benefit of society. Associate Professor, The University of Texas at Austin

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Readings

Posted on June 1, 2011 by Angeline Close Scheinbaum

Ad Agency Powerhouses

Advertising Laws

Brand Personality

Guide to Advertising

Radio vs TV

The Ad Business

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