Category Archives: Integrated Communication Management

Trendspotting

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JWTIntelligence – 10 Trends

Trendspotting. What do you think of these? What is missing?

My thoughts on new consumer trends:

~mobile everything (e.g., services)

~consolidation of online accounts

~small is big

~global communication (less word brands, more symbols)

~Chinese, Indian, Brazilian brands on the rise

~more experiential marketing

~more measurability

~retromarketing

~movement from traditional model image in fashion advertising to more relatable people

~indy vibe-effortlessly cool images

~transparency is expected

~social media is expected

~cultural fusion trends in food and fashion

Social Media and e-Dating Lecture

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E-Dating is taking over the dating world.

My dissertation in 2006 helped understand this online phenomenology. Now, a colleague has a great idea to start a new kind of e-dating–without the stigma of the word “dating”. It is group based meet-up centric. In beta testing- GroupWink

Welcome the founder, Dustin. Please prepare questions for our class discussion.

Guest Speaker Resume:

Dustin Maxey Resume

ICM Current Event Schedule

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Students- please log onto our CANVAS class website for the date you are assigned to share the ICM current event that relates to our learning objective for the day.

Remember- you need to post a copy of your powerpoint slides to canvas BEFORE class starts on the day of your assignment- and bring a hard copy of the slides in notes view (3 slides per page).

See detailed information regarding this assignment in your syllabus–under assignments.

ICM Teams & Case Assignments

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Students- please login to our CANVAS class website and click “groups” to see who your agency team is comprised of. We will make you nametags with your name and your agency name that you are expected to bring to class and display each class period. If you do not do so, you may not receive credit for any participation you do that day as we are logging your participation.