Trendspotting. What do you think of these? What is missing?
My thoughts on new consumer trends:
~mobile everything (e.g., services)
~consolidation of online accounts
~small is big
~global communication (less word brands, more symbols)
~Chinese, Indian, Brazilian brands on the rise
~more experiential marketing
~more measurability
~retromarketing
~movement from traditional model image in fashion advertising to more relatable people
~indy vibe-effortlessly cool images
~transparency is expected
~social media is expected
~cultural fusion trends in food and fashion