Author Archives: Angeline Close Scheinbaum
Ad Campaigns
As you judge campaigns, consider:
- Layout/design
- production strength
- message clarity to target market
- innovation
- ingenuity
- cohesiveness
- overall effectiveness
(to change attitude or behavior) How does it measure up to these?
Mitsubishi: Wake Up and Drive!
Limited Co./Victoria’s Secret: Angels
CBSIG
CBSIG.org is the official website of American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG). I currently serve as the President of this group; please contact me if you are interested in getting involved with this great group of consumer behavior scholars.
Download from Google Scholar
Please click here to download my research publications from Google Scholar
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Assignment
The St. Petersburg Times
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