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Angeline Close Scheinbaum, Ph.D.

Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University

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Ad Campaigns

Posted on January 25, 2011 by Angeline Close Scheinbaum

As you judge campaigns, consider:

  • Layout/design
  • production strength
  • message clarity to target market
  • innovation
  • ingenuity
  • cohesiveness
  • overall effectiveness

(to change attitude or behavior)  How does it measure up to these?

Budweiser: The King of Beers

Brahma: Na Na Na Na!

Sonic: Introducing Breakfast

Pepsi Co.: A Pepsi Legacy

Mitsubishi: Wake Up and Drive!

M&M’s: Ogre-Sized Shrek

Limited Co./Victoria’s Secret: Angels

Heineken: The Interceptor

Geico: Gecko

Gatorade: Is It In You?

Diesel: Style Lab

Diesel: Style Lab

Corona: Escape

Coca-Cola: The Real Thing

Chic-Fil-A: Eet Mor Chikken!

Charmin: Mr. Whipple


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