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Angeline Close Scheinbaum, Ph.D.

Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University

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Lectures

Posted on January 27, 2011 by Angeline Close Scheinbaum

Words of Ad Wisdom

Chapter 1 An Overview of Marketing

Chapter 2 Strategic Planning for Competitive Advantage

Chapter 3 Ethics and Social Responsibility.

Chapter 4 The Marketing Environment

Chapter 5 Developing a Global Vision

Chapter 6 Consumer Decision Making

Chapter 7 Business Marketing

Chapter 8 Segmenting and Targeting Markets

Chapter 9 DSS & Marketing Research

Chapter 10 Product Concepts

Chapter 11 Developing and Managing Products

Chapter 12 Service Marketing & Nonprofits

Chapter 13 Marketing Channel

Chapter 14 Supply Chain Management

Chapter 15 Retailing

Chapter 16 Promotional Planning for Competitive Advantage

Chapter 17 Advertising & Public Relations

Chapter 18 Sales Promotion & Personal Selling

Chapter 19 Pricing Concepts

Chapter 20 Setting the Right Price

Chapter 21 Customer Relationship Management (CRM)

Chapter 22 Social Media and Marketing

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