Chapter 1 An Overview of Marketing
Chapter 2 Strategic Planning for Competitive Advantage
Chapter 3 Ethics and Social Responsibility.
Chapter 4 The Marketing Environment
Chapter 5 Developing a Global Vision
Chapter 6 Consumer Decision Making
Chapter 8 Segmenting and Targeting Markets
Chapter 9 DSS & Marketing Research
Chapter 11 Developing and Managing Products
Chapter 12 Service Marketing & Nonprofits
Chapter 14 Supply Chain Management
Chapter 16 Promotional Planning for Competitive Advantage
Chapter 17 Advertising & Public Relations
Chapter 18 Sales Promotion & Personal Selling
Chapter 20 Setting the Right Price