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Angeline Close Scheinbaum, Ph.D.

Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University

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12. Consumer Diversity

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch12_ConsumerDiversity

Posted in Teaching, Consumer Behavior, Lectures

13. Household and Social Class Influence

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch13_HouseholdSocialClass

Posted in Teaching, Consumer Behavior, Lectures

14. Psychographics

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch14_PsychographicsVALS

Posted in Teaching, Consumer Behavior, Lectures

15. Innovations

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch15_InnovationsAdoptResDiff

Posted in Teaching, Consumer Behavior, Lectures

16. Symbolic CB

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch16_SymbolicCB

Posted in Teaching, Consumer Behavior, Lectures

Advertising Research

Posted on July 6, 2014 by Angeline Close Scheinbaum

Ad Research

Posted in Teaching, Integrated Communication Management, Lectures

Budgeting

Posted on July 6, 2014 by Angeline Close Scheinbaum

Ad Budgeting

Posted in Teaching, Integrated Communication Management, Lectures

Creative

Posted on July 6, 2014 by Angeline Close Scheinbaum

Lecture_Advertising_Creativity

Posted in Teaching, Integrated Communication Management, Lectures

Media (& Media Planning Worksheet)

Posted on July 6, 2014 by Angeline Close Scheinbaum

Media Strategy Lecture

Media Plan and CPM Worksheets

Posted in Teaching, Integrated Communication Management, Lectures

Sales Promotion

Posted on July 6, 2014 by Angeline Close Scheinbaum

Promotion Notes

Posted in Teaching, Integrated Communication Management, Lectures

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