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Angeline Close Scheinbaum, Ph.D.

Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University

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2. MAO

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch2_MotivationAbilityOpportunity

Posted in Teaching, Consumer Behavior, Lectures

3. Exposure to Comprehension

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch3_Exposure2Comprehension

Posted in Teaching, Consumer Behavior, Lectures

4. Memory, Knowledge, Comprehension

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch4_MemoryKnowledge

Posted in Teaching, Consumer Behavior, Lectures

5. Attitudes- High Effort

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch5_Att_HighEffort

Posted in Teaching, Consumer Behavior, Lectures

6. Attitudes- Low Effort

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch6_Att_LowEffort

Posted in Teaching, Consumer Behavior, Lectures

7. Problem Recognition & Information Seeking

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch7_ProblemRecognition_Search

Posted in Teaching, Consumer Behavior, Lectures

8. Judgment & Decision Making- High Effort

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch8_JDM_HighEffort

Posted in Teaching, Consumer Behavior, Lectures

9. Judgment & Decision Making-Low Effort

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch9_JDM_LowEffort

Note- students- to continue and see Chapters 10 and beyond, click “older posts” on the link below.

Posted in Teaching, Consumer Behavior, Lectures

10. Post-Decision Processes

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch10_PostDecisionProcesses

Posted in Teaching, Consumer Behavior, Lectures

11. Social Influences on CB

Posted on July 6, 2015 by Angeline Close Scheinbaum

CB_6e_Ch11_SocialInfluences

Posted in Teaching, Consumer Behavior, Lectures

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