As you judge campaigns, consider:

• Layout/design
• production strength
• message clarity to target market
• innovation
• ingenuity
• cohesiveness
• overall effectiveness

(to change attitude or behavior)  How does it measure up to these?

Budweiser: The King of Beers

Brahma: Na Na Na Na!

Sonic: Introducing Breakfast

Pepsi Co.: A Pepsi Legacy

Mitsubishi: Wake Up and Drive!

M&M’s: Ogre-Sized Shrek

Limited Co./Victoria’s Secret: Angels

Heineken: The Interceptor

Geico: Gecko

Gatorade: Is It In You?

Diesel: Style Lab

Diesel: Style Lab

Corona: Escape

Coca-Cola: The Real Thing

Chic-Fil-A: Eet Mor Chikken!

Charmin: Mr. Whipple