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Angeline Close Scheinbaum, Ph.D.

Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University

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Lectures

Posted on January 31, 2011 by Angeline Close Scheinbaum

Strategic Planning & The Marketing Process

Marketing Research

Consumer Behavior

Business Buyer Behavior

Market Segmentation

Product & Brand Strategy

New Product Planning & Development

Event Marketing

Integrated Marketing Communications Part 1

Integrated Marketing Communications Part 2

Personal Selling, Relationship Marketing, & Sales Mgmt

Distribution Strategy

Pricing Strategy

Service Marketing

Global Marketing

Posted in Teaching, MBA Marketing Opportunity Analysis, Lectures

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