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Angeline Close Scheinbaum, Ph.D.

Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University

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Category Archives: Lectures

Marketing Plan Outline

Posted on June 8, 2014 by Angeline Close Scheinbaum

Marketing Plan Outline

Posted in Teaching, Marketing Management, Lectures

Link to All Marketing Management Lectures

Posted on June 8, 2011 by Angeline Close Scheinbaum

http://faculty.unlv.edu/angeline/3700lectureslides.htm

Posted in Teaching, Marketing Management, Lectures

Lectures

Posted on January 27, 2011 by Angeline Close Scheinbaum

Words of Ad Wisdom

Chapter 1 An Overview of Marketing

Chapter 2 Strategic Planning for Competitive Advantage

Chapter 3 Ethics and Social Responsibility.

Chapter 4 The Marketing Environment

Chapter 5 Developing a Global Vision

Chapter 6 Consumer Decision Making

Chapter 7 Business Marketing

Chapter 8 Segmenting and Targeting Markets

Chapter 9 DSS & Marketing Research

Chapter 10 Product Concepts

Chapter 11 Developing and Managing Products

Chapter 12 Service Marketing & Nonprofits

Chapter 13 Marketing Channel

Chapter 14 Supply Chain Management

Chapter 15 Retailing

Chapter 16 Promotional Planning for Competitive Advantage

Chapter 17 Advertising & Public Relations

Chapter 18 Sales Promotion & Personal Selling

Chapter 19 Pricing Concepts

Chapter 20 Setting the Right Price

Chapter 21 Customer Relationship Management (CRM)

Chapter 22 Social Media and Marketing

Posted in Teaching, Marketing Management, Lectures

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