Event Sponsorship Measurement- Real World Field Studies for Theory-Driven Scholarship



Does your event sponsorship investment reach your marketing goals? Does the event sponsorship provide an attitude shift and or ROI? You wouldn’t invest in traditional media without measuring effectiveness, so it is crucial to measure live consumer experiences with your brand or venue. Especially, because a greater percentage of marketing budgets are going towards events, sponsorship, and experiential marketing.

I convert theory-based, statistical analysis to clear action points for managers. Event Marketing Sponsorship, LLC services include: sponsorship valuation, event economic impact, research objective setting, pre-tests, survey design, field research management and implementation, articulation with advertising and other OOH marketing, online event synergy, methods, analysis, making the analysis simple to understand from a managerial perspective, report writing, presentation, and follow up. I am primarily interested in the data–creating generalizable event sponsorship models, adding to scholarship and teaching these principles to students.

I have contributed  event sponsorship effectiveness or event economic impact projects for:

  • Event Sponsors: Automotive: Dodge, Ford, Lexus, Suzuki, Mazda, Toyota; Communications: AT&T (2-year study), United States Postal Service; Finance: United Community Bank; Oil: Shell
  • Event Venues: The Fashion Show Mall (Las Vegas), Road Atlanta (Braselton, GA), Red Rock Country Club (Las Vegas), Olympic Village (Atlanta), Redstone Golf Club (Houston)
  • Pro Sport Events: The Tour de Georgia (5-year study) (Cycling), Petit Lemans (Auto Racing), Superbike Showdown (Motorbike Racing), Las Vegas Open (Tennis), Shell Houston Open (Golf), The Tour of Utah(Cycling), USA Pro Cycling Challenge (Cycling), National Hot Rod Association (NHRA)
  • Consumer Behavior/Marketing Strategy: Hallmark, Harvey’s, Coca-Cola, College of Southern Nevada * Third party marks and logos of clients are trademarks of their respective owners.

Event Sponsorship Measurement, LLC
(512) 788-2484 |