Education & Marketing Scholarship Research

Check out my research papers for download  (available via SSRN)

Here are abstracts from my research in the area of education and marketing scholarship (available until 2010; 2010-current papers are available above)

Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing

Close, Angeline G., Julie Guidry Moulard and Kent Monroe (2010). “Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing, ” Journal of Academy of Marketing Science, forthcoming.

Close, Angeline G. and Julie Guidry (2007), “What Impacts First Faculty Placements in Marketing?,” Enhancing Knowledge Development in Marketing,. Chicago: American Marketing Association, forthcoming. (extended abstract)

In this paper, based on primary data spanning five years, we examine factors that influence the entry-level placement of marketing doctoral candidates at U.S. universities and colleges.Contributing to the emerging research on human brands, we identify marketing doctoral candidates‘ intrinsic and extrinsic brand cues that influence their number of AMA interviews, campus visit offers, and starting base salary. The strongest brand cue is the research productivity of candidates‘ doctoral degree-granting departments. A related cue that also predicts initial salary is the candidates‘ advisors‘ research record. Further, when beginning the job search, doctoral students who have a top research publication, a dissertation proposal defended with data, and who have attended the AMA-Sheth Foundation Doctoral Consortium receive a substantial entry salary premium. Based on branding frameworks and theories of academic rewards, this study adds to the emerging knowledge on both the concept of human brands as well as the growing literature on issues relating to marketing academia.

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Chalkboards to Cybercources: The Internet in Marketing Education

Close, Angeline G., Ashutosh Dixit, and Naresh Malhotra (2005), “Chalkboards to Cybercources: The Internet in Marketing Education,” Marketing Education Review, 15 (2) (Summer), 81-94.

Electronic environments such as the Internet lead the way to ever-changing concepts in marketing education. The changing state of technology necessitates an equally rapid synthesis of literature. Our study serves as an investigation of research concerning the Internet and marketing education. We synthesize 80 articles featuring the Internet and marketing education and classify the literature into seven components. These areas include: 1) active learning, 2) Internet marketing degree requirement, 3) marketing department websites, 4) pedagogical obstacles, 5) student benefits and obstacles, 6) distance learning courses, and 7) the future of marketing education. We then systematically identify gaps in the research, in order to provide streams for future study in this evolving area. The emerging gaps include: e-ethics in marketing, collapsing international boundaries, technology and marketing department value, and the infinite “Internet2”. We ultimately address the state of Internet-based education, and how the state of the field relates with the gaps in literature. Our research targets the marketing professor, doctoral students in marketing, and educational institutions, as each may be profoundly impacted by the body of knowledge that has emerged as marketing environments evolve from the “chalkboard to the cybercourse”.

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A Content Analysis of Content Analyses in Marketing

Austin, Graham, Angeline G. Close, Sunil Contractor, JiHee Song, and Qiyu Zhang (2004), “A Content Analysis of Content Analyses in Marketing, “Enhancing Knowledge Development in Marketing, 15 (L. Bernhardt, J.S. Boles, and P.S. Ellen, ed.). Chicago: American Marketing Association, 192-194.

Marketing communication often involves examination of communication processes–with the Internet as a tool. Content analysis is a method for studying communication forms (Yale and Gilly 1988), and here, we explore its use in marketing research. We review all content analysis studies published in select marketing journals from 1977 to 2002. We find content analysis is not a widely used method in marketing research. The method has gained sophistication as an analytical tool over the past twenty-five years, as evidenced by the Internet and content analysts’ heightened reliance on theory to inform research design and interpretation of findings, and by their increasing use of advanced statistical methods to analyze data. However, many content analyses still rely on simple percentages to interpret their data. We call for researchers to uphold more rigorous standards in content analyses in order to improve its efficacy as a research method in marketing.

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Scientific Presentations in Marketing

Finney, R. Z. and Angeline Grace Close (2005), “Scientific Presentations in Marketing,” Journal of the Academy of Marketing Science, (Book Review Section) 33 (2) (April), 37-38.

“[Lectures] depend entirely for their value on the manner in which they are given. It is not the matter, not the subject, so much as the man.” –Michael Faraday, 1864

For marketing scholars, presentations are a must in the academic marketplace. During the course of our careers, we present (or co-present with technology) at conferences, on campus visits, to obtain grants, and to teach. And yet, in spite of the importance of these lectures, many scholars receive little formal instruction regarding how they can improve their presentations. We review a framework built for scholars to become more effective presenters to academic and practitioner audiences alike. Key areas are the use of technology for technology’s sake, interactivity, and making use of the communication process.

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